In line with the characteristics which can be expected of a mature fmcg industry and with the recession into which Italy fell again in 2012 for the fourth time since 2002, tissue and hygiene experienced limited volume and value growth. Furthermore, key demographic factors, such as strong deceleration in population growth from both immigrants and newborn babies, were of little assistance to this industry to gain a positive performance. Value growth overall was just slightly higher than volume...Euromonitor International''s Tissue and Hygiene in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008...
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