The home care category continued to follow a positive trajectory as the desire for convenience, consumer sophistication, the improved economy and increasing population drove its growth. Consumers continue to strive for more convenient ways to manage their home care as they rapidly shift away from traditional methods given their sophistication, rising incomes and the influence of Western culture on their way of life. Urbanisation is a key factor, as demand for living space in the cities and more...Euromonitor International's Home Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sal...
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