Home care continued to record strong retail volume and value growth in 2012. Consumers continued to expect a better performance from products offering multi-functionality, higher practicality and more effective cleaning in line with improved hygiene and innovation. Home care is not mature yet, and new products were introduced to expand the size of some categories or develop existing consumer demand.Euromonitor International''s Home Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading ...
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