The stable economic situation in Peru contributed to the growth of the category. Consumers with higher and sustained incomes increased their consumption of basic home care products and started to use new, specialised products they had not previously considered, introducing them to new categories with low penetration. Although 2012 continued to register positive growth, it was slightly slower than in 2011.Euromonitor International's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the l...
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