Home care experienced a good year in 2012, with value sales expanding, although growth on the whole was lower than in the previous year. A number of categories, however, such as home insecticides and air care, registered better value growth in 2012 than in 2011. Nonetheless, shrinking value and volume sales of the largest category, laundry care, negatively influenced the overall performance of the market in 2012.Euromonitor International''s Home Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifi...
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