Home care registered 6% retail value growth in 2012. The less favourable economic conditions as a result of political unrest in the Middle East, the European debt crisis and sluggish economic recovery in the US, together with the failed harvest due to drought, were all factors that led to shrinking household budgets in Morocco. As a result, consumers became very price sensitive and sought ways to save when doing everyday shopping. Current value growth was also restricted as price discounts were...Euromonitor International''s Home Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (...
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