In an effort to save on their household expenses, consumers use fewer amounts of household products that what is ideal contributing to a slower growth for home care products in 2012. Furthermore, consumers? desire to simplify their household chores led to a preference for products which have multiple benefits over those which have a specialised use. Consequently, growth in demand for home care products which have alternative substitutes available was limited by the preference for convenience...Euromonitor International''s Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ...
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