Tissue and hygiene products remain commodity items and their sales are often correlated with conditions in the local economy. Coupled with a higher number of key innovations than usual and rising raw material costs, the industry notched good value growth in 2011. However, both the weaker Belgian economy and the lower level of advertising support contributed to slower volume growth in 2012. Volume sales are also bearing the brunt of the maturity of hygiene products and the waning consumer...Euromonitor International''s Tissue and Hygiene in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2...
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