In 2012, apparel continued to perform well despite the current economic downturn in Vietnam which tightened consumers? spending, although the growth in both retail volume and value were lower than in 2011. The main reason was the increasing awareness of beauty and personal appearance. Indeed, more consumers, especially those in urban areas, purchased apparel items more regularly to update themselves with global and regional fashion trends. Furthermore, the active participation of international...Euromonitor International''s Apparel in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 a...
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