Beauty and personal care recorded a strong rate of growth in 2012, in line with the performance observed the previous year. While the strong performance of the local economy led some consumers to purchase some beauty and personal care items more frequently, others gained access to new products. In addition, the industry?s leading players continue to focus on product innovation, aggressive advertising and maintaining affordable prices, all of which contributed to sales growth in 2012.Euromonitor International''s Beauty and Personal Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012,...
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