Beauty and personal care increased in value by 4% in 2012, on the back of more favourable economic conditions. Filipino consumers continued to spend on beauty and personal care products not just to maintain good hygiene, but to improve their physical appearance. Whitening and anti-ageing benefits were the main drivers of growth in almost all categories. The largest categories, such as hair care, skin care, oral care and bath and shower, all experienced a slight improvement in retail sales.Euromonitor International''s Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales da...
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