2012 marked another year of strong current value sales in beauty and personal care in Colombia, with growth similar to the average of the review period. Both mass and premium brands took advantage of the trend toward a more demanding consumer in Colombia, who values scientific evidence claims supporting product benefits. This complements the natural trend; as it is not enough to merely include a natural ingredient in the product formulation but also to support its benefits. The Colombian...Euromonitor International''s Beauty and Personal Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data...
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